FMCG Company in India - HCCB

FMCG stands for Fast Moving Consumer Goods which are also referred as consumer packed goods (CPD).  These goods will be having lesser shelf life and are considered as the fast-moving products in the market. Some of them to mention here are soft drinks, processed foods, cosmetics, general using products such as toilet papers, face towels, shower caps, toilet soaps etc.

The FMCG industry is considered as the fourth largest industry in the Indian economy and it is estimated to grow USS 75 billion by 2020. The FMCG sector generates nearly 5% of the employment in India. The success of the FMCG products depends completely on the brand equity, marketing distribution network and understand the customer behaviour. A successful FMCG company will be typically of low cost while the volumes are always high. Despite the smaller profit margin these FMCGs lend themselves well to high sales velocity.

Hindustan Coca-Cola Beverages (HCCB) is the one of the Top FMCG company’s in India. With more than 18 factories and 2,00,000 stake holders. HCCB is the bottling partners for Coca-Cola India. With eight brands and fifty-five products HCCB has freezes a position in Top 5 FMCG companies in India.  HCCB is the only FMCG company in India that is headed by woman. 

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