HCCB

According to statistics nearly nine million people migrate to cities looking for better opportunities. The gradual increase in migration has created a burden on the city’s resources and infrastructure. It is estimated that by 2050 more than half of the Indian population will be living in urban India. Time has come to implement Mahatma Gandhi’s vision. To decrease the migration rates towards urban places the required amenities should be provided at the village level. Nearly 70% of India’s population roughly around one-tenth of humanity live in countryside. The population density at the villages is always being focal point for issues that make sound at national and international level. Many organisations in association with local authorities under their CSR initiatives take sustainable measures for   rural development . HCCB is one of the top FMCG company’s in India has been a forerunner in taking up rural development activities. The two villages near Bangalor

FMCG stands for Fast Moving Consumer Goods which are also referred as consumer packed goods (CPD).  These goods will be having lesser shelf life and are considered as the fast-moving products in the market. Some of them to mention here are soft drinks, processed foods, cosmetics, general using products such as toilet papers, face towels, shower caps, toilet soaps etc. The FMCG industry is considered as the fourth largest industry in the Indian economy and it is estimated to grow USS 75 billion by 2020. The FMCG sector generates nearly 5% of the employment in India. The success of the FMCG products depends completely on the brand equity, marketing distribution network and understand the customer behaviour. A successful FMCG company will be typically of low cost while the volumes are always high. Despite the smaller profit margin these FMCGs lend themselves well to high sales velocity. Hindustan Coca-Cola Beverages (HCCB) is the one of the Top FMCG company’s in India . With

Supporting SHGs with Entrepreneurial Skills for women empowerment Self-help groups (SHGs) act as the first level of voice for the women of local communities. HCCB believes the better well-being of the women is possible by the active involvement of the local SHGs. These SHGs play a crucial role and it was decided to empower them in order to increase the reachability to the women in local communities. The SHGs which were performing better were identified and various actions for the  women empowerment   were formulated through them. HCCB in association with Centre for Entrepreneurship Development of Karnataka (CEDOK)   organized Entrepreneurship Development Program (EDP) training in Bidadi. Nearly about 30 SHGs were identified from the nearby villages around the Bidadi plant. The participants were given training on entrepreneurial skills and insights for starting a business. The interactive session also discussed the various schemes and perks given by the government to the bene